We are business strategy, digital transformation, and technology specialists.

We bridge the gap between business strategy and the application of technology.

We minimise your business challenges in the digital economy.

We help you put in place the foundations to make your business future-ready.

We help you harness the right technology to optimise your business.

From Customer, Competition, Data, Innovation, Value, and Culture strategies, we enable you to overcome the challenges you face in successfully growing your business in the digital age.

We are futurists, thought leaders, and strategists for the future of commercial real estate (CRE)* and Private Equity (PE) owned businesses & assets.

We study megatrends and combine this with 36 years of digital experience to make your business, those you own, or ones you are looking to acquire future-ready.

With a focus on technologies, innovations, and new mindsets, we bring big-picture strategic thinking to the full CRE and business lifecycle.

We help you understand and apply digital: how it impacts your business, how it impacts your customers, and how to benefit from implementing business strategies that harness digital – from mindsets to technology – in order to benefit from the digital age.

* Any real estate operation that is organised as an investment, including Retail, Office, Logistics, Hotels, Commercial Residential.

“Max Ryerson and StratForce have been instrumental in helping us understand and navigate the digital world, allowing us to bolster our digital capabilities, putting in place a digital strategy that established data collection and usage at its core in order to improve internal processes, marketing ROI, and drive more value out of our assets. I would personally recommend Max and StratForce to deliver a strategy fit for your business in the digital age.”

– Matt Healy, Former Head of Retail, 151 Property Pty Ltd, a wholly-owned subsidiary of The Blackstone Group.

Having worked on the optimisation and transformation of shopping centres, office buildings, logistics assets, hospitality groups, and retailers in Australia, China, India, and the UK, our deep expertise in CRE, retail, technology, digital transformation, and customer experience has been valuably applied across those industries.

“Max Ryerson and StratForce have worked with us on a number of projects. Their expertise was invaluable in delivering a customer experience technology blueprint across several asset classes including hotels, serviced homes, spas, restaurants & bars for one of our hospitality clients. Our combined white paper on smart cities has been one of the most read papers on digital intelligence platform Which-50.com and referenced by UBS analysts. I would personally recommend Max and StratForce to deliver a strategy that will increase your business’ NOI in the digital age.”

– Vincent Dermody, Managing Director, CohnReznick, Asia Pacific

We have worked on projects for The Blackstone Group, Cohn Reznick, The GPT Group, 151 Property, SCPG, Nexus Malls, Capital & Regional, Stanhope PLC, ISPT, JLL, Soul Origin, and more.

Our understanding of digital transformation: we often get asked ‘what is digital transformation?’ – for us, digital transformation is business transformation. Digital transformation is the requirements needed to transform a business for future success in a world powered by technology and digital thinking. This is the essence of what we do for our clients.


Being a successful organisation in the digital age isn’t about what technology you use; it’s about how your organisation uses technology to benefit your customers, develop your human resources, and transform your capabilities.

Please get in touch with us if you too would like help to succeed in the digital age.